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Use the power of social proof to tell your story through your customers’ eyes.
When it comes to building brand trust, there are few things as powerful as a great story.
By using video to showcase the opinions and experiences of your biggest fans, you can amplify those messages across your digital audience, creating a compelling marketing tool which really sells.
We’ll work with you to find the best way to express your testimonials and case studies through engaging storytelling, and deliver a video that packs so much more punch than a Google review.
The best customer testimonial videos go beyond mere endorsements; they tell a story that connects emotionally with viewers. At Life Media, we understand that authenticity is key. Our approach focuses on capturing genuine, unscripted moments that highlight the real-life impact of your products or services on your customers.
Our team guides interviewees to express their experiences in a way that resonates with potential customers, illustrating the tangible benefits they can expect. This strategy not only enhances credibility but also fosters trust, making our testimonial videos a powerful tool in your marketing arsenal. By focusing on personal stories and emotional connections, Life Media creates testimonial videos that truly reflect the value of your brand.
Highlighting the emotive story behind Bristol Sound Proofing’s service brought the real benefits to life
We helped engineering consultancy Insphere bring their brand to life with this illuminating testimonial from the AMRC
We featured Thrive’s clients Fat Face to give an insight into the impact their learning software has on big brands
We positioned our client as the hero of the hour, as they overcome challenges in this compelling case study
We take viewers behind-the-scenes of Morrisons HR department in this learning platform case study
Social proof was the star of the show with this promo, featuring international students living in a new country
Securing powerful video testimonials begins with selecting the right customers to feature—those who have had positive and transformative experiences with your products or services. Approach these customers directly, explaining the purpose and potential impact of their testimonials. Ensure they understand how their story could help others make informed decisions.
Offer clear guidelines on what to cover, such as specific benefits they’ve enjoyed or particular challenges your offering helped them overcome. Providing a simple, structured format beforehand can help participants feel more comfortable and deliver their message more effectively.
Schedule the testimonial recordings at a time and place that is convenient for your customers, respecting their availability and preferences.
Finally, always express gratitude for their participation. Offering a small token of appreciation, like a discount or a gift, can enhance their positive experience, fostering ongoing goodwill.
Here’s what we could create together…
This hero content works hard across TV, your website and paid media.
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Fill your feed with consistently compelling content, turning likes into leads.
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Lively internal comms videos that train, attract and inform employees.
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Let your imagination run wild with our animated explainers, process and promo videos.
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Whether you’re hosting an event online, offline or somewhere in between, we’ve got it covered.
Find out moreSend us a message, and we’ll get back to you shortly to get things moving!
When it comes to building trust, video wipes the floor with other forms of content. Here’s how it became integral to Paul’s outreach and conversion process.
Rawlings used video to better explain their services and value proposition. The result? Double (in fact nearly triple) the number of enquiries.
Why bother flying a video team from the UK to India, and THEN to the USA? Because when you’re running a large scale global event, you want the team who are guaranteed to deliver.
Yes, you read that correctly… in the first week of introducing video into their marketing, Imaginatal saw a 10X increase in sales. Listen to Darlington’s story here.
The founders needed a way to engage and inform. Entertain and educate. Email you say? Forget about it! Hear how Reassured changed their internal comms forever.
When we first met MD Paul Gough, he explained that whilst he did use social media, he was more interested in how he could leverage video within his sales process.
Each video that Nick releases brings in over £7000 in work on average. Find out why he trusts us to keep delivering… spoiler: it’s because of the money.
