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Give delegates a real insight into your event and strengthen your marketing content with a slick promotional video
The event industry is one of the most exciting places to be right now. Events in the corporate sector have evolved from drawn-out seated conferences into truly immersive experiences, with panel discussions, Q&As, polls, games, live entertainment and unique encounters.
But when it comes to running a successful event, there’s still the small matter of convincing people to give up their time to attend. This is still the main challenge for event managers and marketing teams – because ultimately, the delegate has to take a risk. They have to risk their time, for the promise of a great experience. The reason why this is seen as a risk for delegates, is because experiences are subjective.
This is where video can help – at Life Media UK, we’ll bring your event to life, giving potential customers a real taste of what to expect and why to buy.
This event video captures all of the buzz from ISG’s London awards ceremony
We helped Agile to promote the Radical Housing Conference to their target audience
We were lucky enough to travel to both India and New York with ISG, capturing content to recap their event and promote next year’s one
With plenty of high-octane racing and squealing wheels, this event film had to be pacey and thrilling
Hard to beat on the cute scale, Avon Valley invited us to capture their live lambing event, which was used across their digital channels
We took viewers behind the scenes of Valleyfest with this immersive promo for Wi-Fi providers Truespeed
At Life Media UK, we know that marketing events is not the same as selling a product – where you can say “I’ll give you a fiver for 3 doughnuts”. When promoting an event, we have to say “come along to my wonderful event and I’ll give you some value, either as a beautiful memory, compelling learnings, valuable connections or simply just a great time”.
Traditionally, it’s been hard to prove these promises.
This is why video is essential for your event. When selling and marketing an experience, before the target audience part with any money, they’ll want to… you guessed it… experience it!
With a compelling video, an event manager can distil and concentrate the essence of the event, and our skilled team can lovingly piece this together into a short film.
Here’s what we could create together…
Go beyond Google reviews with emotive storytelling with your customer in the spotlight.
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Fill your feed with consistently compelling content, turning likes into leads.
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Lively internal comms videos that train, attract and inform employees.
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Let your imagination run wild with our animated explainers, process and promo videos.
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This hero content works hard across TV, your website and paid media.
Find out moreSend us a message, and we’ll get back to you shortly to get things moving!
When it comes to building trust, video wipes the floor with other forms of content. Here’s how it became integral to Paul’s outreach and conversion process.
Rawlings used video to better explain their services and value proposition. The result? Double (in fact nearly triple) the number of enquiries.
Why bother flying a video team from the UK to India, and THEN to the USA? Because when you’re running a large scale global event, you want the team who are guaranteed to deliver.
Yes, you read that correctly… in the first week of introducing video into their marketing, Imaginatal saw a 10X increase in sales. Listen to Darlington’s story here.
When we first met MD Paul Gough, he explained that whilst he did use social media, he was more interested in how he could leverage video within his sales process.
Each video that Nick releases brings in over £7000 in work on average. Find out why he trusts us to keep delivering… spoiler: it’s because of the money.
The founders needed a way to engage and inform. Entertain and educate. Email you say? Forget about it! Hear how Reassured changed their internal comms forever.
