If you want to take your online marketing efforts to the next level, video is the way to go. It’s the ultimate all-rounder that can work across all of your marketing platforms, including social media, email, mobile, and your website. Using video is a no-brainer!
With 91% of businesses expected to use video as a marketing tool in 2023, choosing the right video marketing agency is more critical than ever. But, with so many video marketing agencies out there, how can you choose the right one for you? Don’t worry; we’ve got you covered. In this blog, we’ll guide you through the key factors to consider when selecting the perfect partner to bring your brand’s vision to life through video.
1) Authenticity
While you’re researching a potential new video marketing agency, it’s critical to find out what others are saying about them. Look for social proof on sites like Facebook and Google – what kind of feedback do they receive from previous customers?
Examine their LinkedIn profile to see if they’ve made genuine connections with their clients, and see who has recommended their work. Lastly, make sure they know their stuff; look for clues like an appreciation for branding, a focus on results and support integrating your video into your marketing channels.
2) Relevant industry experience
It’s also worth checking to see if the video marketing agency you’re considering has any experience with clients in your own industry. A knowledge and familiarity with your industry will effectively create higher video production and results, as well as a grasp of what your own customers are looking for within your marketing.
3) Digital marketing expertise
Choosing the best video marketing agency is all about gaining a marketing advantage. About 93% of marketers say professional video content on social media has converted a lead into a paying customer – to be in that 93%, make sure the agency you choose has the necessary digital marketing tools, software, social media know-how and skilled team members to provide you with the complete experience.
4) A professional and talented team
As with any project, each team member plays an essential role in delivering the best possible result. Find out about the video agency’s team, including directors, editors, animators etc on LinkedIn and the company website. Even pick up the phone for a chat!
Once you clearly understand their skills and background, you’ll be in a better position to decide whether they feel like the right fit for you.
5) Contractual conditions
When closing the deal, check out the details in your formal agreement when you’ve settled on a good pick. You should discuss considerations such as iteration charges, working hours, deadlines, budget and other expectations to ensure your project flows as smoothly as possible. Lastly, conduct some market research to ensure that you’re being appropriately charged – and remember that video costs can vary!
Final thoughts
Choosing the right video marketing agency can be the key to success for businesses looking to stand out in the crowded digital space. With the right storytelling skills and technical expertise, your brand’s vision can come to life through video.
And when it comes to delivering highly engaging videos produced by authentic experts, the Life Media UK team is here for you! Our professional experts are ready to create high-quality, engaging videos to help you kick your video marketing goals.
So why wait? Contact us today, and let’s start creating the video content your audience will love!
