5 video marketing mistakes to avoid

6 Oct 2022 How to

Investing in video marketing is a great way to get results for your business. Hubspot recently found that video marketing boosts conversion and sales, as well as building brand authority – but there’s more to creating a video than filming and editing. That’s why we’ve made a list of common video marketing mistakes, to avoid to ensure you’re producing powerful marketing videos.

​​1. Unclear message

It’s so easy to fall into the trap of wanting to overload a video with information, but the last thing you want is to cram five different videos into one. In most cases, separate ideas are more effective as standalone videos, and will compliment different stages of your sales funnel. 

With unclear messaging, you risk losing the audience’s attention, and investing into a video that doesn’t do its job. Therefore, it’s key to focus on one clearly defined message, that way your audience knows exactly what you’re talking about. After all, communication is the foundation of nearly everything – people want to work or buy from those with a clear line of communication. So, keep a clear vision in mind when developing your video, and you can guarantee your video marketing success! 

2. Too long

Creating a video that is too long is a sure way to send your audience to sleep too! Depending on the type of video and the channel it’ll be used on, the length of your video will vary. 

Your sales funnel is another defining factor that helps determine video length, too. Early on in the sales funnel, audiences only want to invest a short amount of time into video, before they start looking at competitors that provide a simpler way to digest information. It is crucial to ensure you’ve got engaging content right off the bat. Once you’ve converted leads, your customers will find more value in slightly longer videos, such as explainer videos that will help them use your service; but snappy succinct videos always tend to perform the best.

3. Not having a call-to-action (CTA) 

One of the biggest video marketing mistakes you can make is not having a CTA! Getting clear messaging down is one thing, but the cherry on the icing is a strong CTA. 

Including a CTA in the final seconds of your video can improve the user’s experience, as it gives them clear instructions for what to do next. An effective CTA will direct users to your website, and help boost conversions and sales. Kimberly Snyder increased their conversion rate by 144% by adding their CTA after a video about their services. 

Example of clear call-to-action

 This is a great example of a clear CTA

4. No clear branding

Following strict brand guidelines is key when it comes to telling your audience who you are. It’s a huge part of your brand’s identity and it should be reflected in all of your marketing content. 

Branding isn’t just slapping a logo and brand colours onto your video; it’s making sure your team and culture are coming through so audiences understand what you represent. Would you trust a company whose branding was inconsistent throughout their marketing channels? Strong branding builds that trust between your brand and audience and can be a factor that influences their decision-making process. The average consumer attention span is continuing to drop, therefore marketers must ensure their brands are memorable in order for them to gain from a marketing video.

5. Choosing the wrong video partner 

With so many options out there, it’s easy to feel overwhelmed when choosing a video partner to work with. As mentioned before, communication is key in building trust, so you’ll want to make sure you’re working with a company that’ll keep you in the loop at all times. 

You’ll also want to consider a video marketing company that are experts in their field, the costs and whether there are extras on top of your quote, and of course the quality of the videos – this will have an impact on how your audience perceives your brand. If you want a breakdown of the costs of working with us, have a read of this post. We are experts in the video marketing industry and have helped our clients achieve great results from their video marketing strategies.

All of these factors are a representation of your company, so getting it right will make a huge difference in how your audience perceives you. Our team knows all the secrets to quality video marketing, that’s why our videos generate results for our clients that we’re truly proud of.

Looking for a way to incorporate video into your marketing strategy, but want to avoid these mistakes? Get in touch today!