While we love creating social media videos for our clients, we get it – TikTok just isn’t for everyone! However, if you’re ignoring this booming social media platform simply because you believe it’s only for teenagers and influencers, you could be missing out on a powerful way to attract new team members, bolster your brand awareness and engage your staff.
Still not sure if TikTok is for you? Here are 4 ways to use vertical video content to elevate your talent acquisition strategy…
Recognition
TikTok’s inherently informal nature helps give your brand a personality, and allows you to raise brand awareness with potential candidates by interacting with them in a new way. Unlike many social media platforms, TikTok’s algorithm allows your content to reach a much wider audience than just your followers; giving you the opportunity to reach an audience who may not have never heard of your business yet, or wouldn’t have otherwise seen that you’re recruiting.
Generally, the main goal of TikTok content is to entertain, rather than purely sharing information. The most successful content on TikTok isn’t heavily branded or particularly polished – instead, users are looking to connect through shared experiences, whether that’s something relatable, fun, educational, active, or something else entirely. Using TikTok as a platform to show the human side of your brand allows you to turn prospective candidates into advocates before they even read the job description.
Recruitment
While recruitment videos can (and should) be used across your website, job ads and email campaigns, TikTok is the perfect place to house persuasive video content that sells you as an employer. Vertical videos can be used to enhance your recruitment activity by giving an authentic insight into a particular role, as well as allowing people to get to know your team, your values and your workplace.
TikTok content is generally short and snappy, making it easier to create a larger batch of recruitment content from one video shoot. Content like office tours, day-in-the-life videos and employee interviews all give candidates a better understanding of why they should choose to work for you – and with 80% of TikTok users aged between 16 and 34, it’s arguably the perfect place to reach young talent.
TikTok’s Ads Manager platform can be used to push your recruitment campaign even further – with the ability to target users based on their recent engagement with specific content categories, you can promote your content to active users who are likely to be well-aligned with your business.
Engagement
TikTok isn’t just handy for attracting new team members; it’s also a great channel to use to engage your existing team.
Hopping onto trends is a clever way to insert your company into a wider conversation and get your team involved in your content creation, from lip sync videos and challenges to trending sounds and viral dances. While not every trend will be a good fit for your brand, finding ways to apply trends to your company makes your content more likely to get picked up by the TikTok algorithm.
Understanding how your employees are currently using the app is a smart way to guide your own recruitment strategy, as they’re likely to be similar to the people you’re trying to target. Try searching within TikTok for your industry or company name, and ask your team what content they’d find engaging when they were applying for their role.
Retention
You’re likely to have team members who are already actively creating their own content on TikTok, potentially even featuring their job, their workplace and your company culture… so make the most of that content by giving it a spotlight! TikTok is a great platform for showcasing your team, making them feel involved in your marketing activity and your brand as a whole, and publicly rewarding and recognising them for their work.
To take it one step further, you could create your own hashtag and encourage employees to use it when they share workplace content on TikTok. If your hashtag catches on, this will make it even easier for you to source content and create a community on TikTok.
Looking for a professional team to take care of the video production for you? We’ve got it covered.
Talk to us about creating professional recruitment videos for TikTok today, and we’ll show you what’s possible.
