How to make a promo video that actually works

20 May 2024 Promotional Films

Whether you’re promoting a product, service, event or brand, a well-crafted promo video can make a significant impact on your sales. But video comes with a cost, so you want to make sure you’re getting a great ROI for your marketing budget, right?

Here are 8 quick tips to create a promo video that not only grabs attention but also drives results…

1.Define your objective
Before diving into the creative process, it’s essential to define the objective of your promo video. Are you aiming to increase sales, generate leads, raise brand awareness or promote an upcoming event? Clearly defining your goal will guide the direction of your video and ensure that every element serves a purpose.

2. Know your audience
Understanding your target audience is key to creating a promo video that resonates with viewers. Research your audience demographics, interests and pain points to tailor your messaging and visuals accordingly. Speak directly to their needs and desires to capture their attention and compel them to take action.

3. Keep it concise
With thumbs scrolling faster than ever, brevity is essential. Keep your promo video short and to the point, focusing on the most compelling aspects of your offering. Aim for around 60 seconds to maximise engagement and retention. Every second counts, so make sure every frame serves a purpose and contributes to your overall message – if it doesn’t, then lose it.

4. Start with a bang
Grab your audience’s attention from the very beginning with a captivating hook. Whether it’s a striking visual, an intriguing question or a compelling statement, your opening should entice viewers to keep watching. Don’t save the best for last – front-load your video with your most compelling content to make an immediate impact.

5. Showcase benefits, not features
Instead of listing features, focus on showcasing the benefits of your product or service. How will it improve the lives of your audience? What problems does it solve? Use visuals and storytelling to demonstrate the value proposition and evoke an emotional response from viewers.

6. Use high-quality visuals and audio
The quality of your video production can make or break its effectiveness. Invest in high-quality visuals, crisp imagery, smooth transitions and eye-catching animations. Ensure that your audio is clear and professional, with background music that complements the mood and tone of your video. These details all add up to give an overall impression of your brand (and therefore your product), so it’s worth the investment.

7. Include a strong call to action
Every promo video should conclude with a clear and compelling call to action (CTA). Whether it’s encouraging viewers to visit your website, sign up for a free trial or make a purchase, make sure your CTA is specific, actionable and easy to follow. Use persuasive language to motivate viewers to take the next step.

8. Test and iterate
Once your promo video is complete, don’t simply set it and forget it – test different versions of your video to see which resonates best with your audience. Analyse metrics like engagement, click-through rates and conversions to identify areas for improvement and refine your approach accordingly.

Get a promo video

Creating a promo video that actually works requires careful planning, creativity and attention to detail. By defining your objectives, understanding your audience, keeping it concise, starting with a bang, showcasing benefits, using high-quality visuals and audio, including a strong call to action, and testing and iterating, you can create a promo video that grabs attention, drives action, and achieves your desired results.

We’re a video-first content agency who specialise in creating promo videos that show you real results – take a look at some of our past work here.