In case you’ve been sleeping on it, video marketing has become an important element of the modern marketing mix. Not only is it a fantastic way to connect with your customers by honestly showcasing what you offer, but it also allows you to establish a strong digital presence to distinguish your brand from competitors, resulting in higher engagement and more sales.
Statistics show that 95% of businesses have built video into their 2025 marketing strategy. In addition, a huge 89% of marketers believe that video marketing provides a good ROI. Here’s why video will continue to dominate the content world in 2025, and for many years to come…
Videos can be used in a variety of ways
A well-produced professional video is no one-trick pony – it can (and should) be edited and optimised for various platform requirements. Longer-form videos can be cut up into reels and TiKToks, and video blogs can be transcribed to create great written content.
Video in general isn’t just for big ad campaigns; for example, product demonstration videos are a great way to showcase features and benefits helping potential customers understand how your product works and why it’s the right fit for them, as well as reducing the admin burden from FAQs.
Other types of videos include:
Using video to bolster each step of your customer journey makes the possibilities of what you can create endless!
Videos help with SEO
Did you know you can use videos to create an effective content marketing strategy? Videos, like blogs, contain the same basic SEO elements. Google even indexes your video for a transcript these days, so you can significantly improve your search engine optimisation by regularly uploading high-quality videos to your website. 87% of marketers who use video report increased traffic to their websites as a result – and unlike a paid ad campaign, videos will still be working hard for you long after that initial investment.
Video generates massive engagement
Videos grab attention far more than text could ever dream of – so if you want to put your brand front and centre, video is key. If you want to create videos that truly reflect your values and persuade your customers to choose your business, working with an experienced video marketing agency to create a professional video is crucial.
Video fosters trust
Videos allow you to showcase your products or services, demonstrate your expertise, and tell your brand’s story. This transparency can help build trust and credibility with your target audience… and explains why 57% of consumers say videos give them more confidence when it comes to buying online.
Improves the customer experience
Videos can provide a more personalized and interactive experience for the customer, helping to answer their questions and address their concerns. This can increase customer satisfaction and build a stronger customer relationship, increasing conversions and sales.
With technological advancements making video more affordable, businesses of all sizes now have access to the incredible power of professional video marketing. At Life Media UK, we know that video will continue to be the most impactful form of marketing in 2025, and we are committed to helping businesses like yours harness its potential. From high-quality, original, and relevant videos to expert guidance and support, we have everything you need to create head-turning marketing content.
Don’t get left behind – contact us today and we’ll show you how we can give your business a real boost.
