Without a doubt, TikTok is one of the most popular social media channels out there! With over 1 billion active monthly active users, it’s crazy to think that what started as a silly video app for Gen Z is now a key player for businesses looking to boost their online presence.
This rapidly growing platform is a great place to showcase your brand and attract new customers; you’re able to generate views and engagement just by creating fun and professional videos. And if you need a hand, working with a video marketing agency can be a game-changer when it comes to content creation. So let’s dive into how you can use TikTok to market your biz!
Utilize user-generated content
TikTok provides a one-of-a-kind opportunity for businesses to connect with potential customers via user-generated content (UGC). Research shows that 79% of users’ purchasing decisions are heavily influenced by user-generated content – which makes sense, as whether we like to admit it or not, we’re all pretty easily influenced by our peers. Rather than creating content from scratch, UGC means you’re harnessing the herd mentality by curating and sharing TikTok users’ own content.
Repurposing user-generated content allows you to:
- Develop a low-cost strategy for reaching the app’s massive audience
- Find prospective customers who are interested in your products or services
- Understand what users are saying and what matters to them
A great example of a business making the most of UGC is Nike; when you search the hashtag #Nike in TikTok, you’ll see thousands of GIFs and videos of people running, styling and dancing in their Nikes – and not a film set in sight.
Get involved in TikTok challenges
Participating in TikTok challenges is an easy way to increase engagement and boost brand visibility. Identify which activities and songs are trending, and then make your own branded version to post on TikTok.
TikTok’s growing audience generally likes to support brands with which they identify. Participating in challenges can help you connect with your target demographic more personally, especially if they are young adults. To do this successfully, you’ll need to keep your finger on the pulse… there’s nothing worse than jumping on a challenge 3 months after everyone else!
Collaborate with influencers
This can be a great way to reach new audiences and build your brand authentically through someone else. The key is to find an influencer who aligns with your brand, and whose audience closely resembles your own. And it’s a win-win situation – you get in front of a new audience, and the influencer gets to work with a cool brand.
On TikTok, there are a ton of influencers at different levels, from the big guns with millions of followers to the up-and-comers with just a few thousand. Browse and identify those who would fit your brand and target audience best, and reach out with an offer to see how you could collaborate.
Share your location
Location can be an important driver of brand awareness, particularly for small local businesses. In your videos, mention your location, and include it in your hashtag and caption.
This makes it easier for those in your area to find your company, and for you to build a TikTok audience of genuine prospective customers.
Like it or not, TikTok is here to stay and will continue to grow. If you’re still not using it for your business, you’re missing out on tons of engagement, great brand awareness, and revenue.
Here at Life Media UK, we’ll use our expertise to get your brand seen on TikTok through clever videos that stop the scroll. Contact us today to join the trend!
