Before you sign off on a video budget, there are 3 questions worth answering first…
It’s going to save you money either way, and a good agency should want you to ask them before you get a quote. Here’s why:
The average B2B buyer works through around 13 pieces of content before they ever make a decision. Evidence, comparisons and real success stories are the content types which are consistently making the biggest impact.
A lot of video budget ends up being spent trying to answer the wrong question – like ‘What should the video look like?’
Obviously, aesthetics are important, but the content is what’s going to matter, and it’s why low-fi video beats a polished TV advert… if you get that content right.
The 3 questions are:
- Who is watching?
- What do they need to believe by the end?
- What do you want them to do next?
All the visual come after that. If you get these 3 answers right, you’ll have a much more effective video strategy, and it’ll deliver far more value for money.
Ready to see how consistent strategic video content can take your marketing to the next level? Let’s talk.
