Platforms like TikTok and Instagram have exploded in popularity in recent years, and now savvy marketers are using them to their advantage to promote their brands. Video marketing is one of the most viable strategies a modern business can use to boost their success today, and we wouldn’t want you to miss out!
Read on to discover several reasons why video marketing has the power to influence customers in 2023, and how your business can take advantage of this to reach new heights.
1) Video marketing is the new way to drive conversions
Consumers trust video more than any other type of content nowadays, so it’s a great way to engage your target audience and get them interested in your brand.
Rather than read copy on your website that explains why a person should buy your product or service, most people would rather watch a video – even if it’s delivering the exact same information!
In fact, videos are so effective at driving conversions that having a video landing page for your product has been shown to increase a company’s conversion rate by roughly 80%.
2) Videos boost your reach
The rise of TikTok and similar channels has led video to become the dominant form of content in 2023.
You can spend hours crafting the perfect landing page copy, only to realise that you’re not getting any traffic – but if you have a video marketing agency create an excellent video ad for you, you’re giving your target audience the type of content they’re actively seeking out, taking your message straight to the people you want to reach.
3) Videos help you rank in search results
The amount of time someone spends on your website is a huge determinant in how highly you rank in Google’s search results, and videos tend to keep people around for much longer than any other form of content.
Captivate your audience with excellent video content, and you’ll start to see your chosen landing page rise in the search results – helping you to get shown by Google to tons of potential new customers.
4) Video encourages people to buy
Hundreds of millions of people across the world use social media on a daily basis, and over 95% of consumers claim that they aimed to buy a product through social media last year. Social media is simply the best way to reach customers these days, and all the biggest platforms rely on video now; explore any of the major social media channels today, and you’ll find that videos are the most popular form of content there.
By posting great video marketing content in these spaces, you’re attracting a plethora of users that are keen to watch your ad and likely to make a purchase.
5) Video is only getting bigger
As huge as video content is right now, it’s poised to increase in popularity from here. TikTok, YouTube, and Twitch continue to grow in size every day, and they’re not the only ones. On average, people watch 100 minutes of video content daily. Just imagine the conversions you could bring to your business if you establish a relationship with a top-tier video marketing agency right now and start producing consistent, high-quality videos for the world to see.
There’s no time like the present to make use of emerging marketing trends, and video just so happens to be the greatest one that a business can engage with in 2023.
If you’re ready to start making video a core part of your marketing strategy, then getting started is easy – just get in touch, and we’ll show you what we can do for you.
