5 steps to create a great video marketing strategy

31 Mar 2023 How to

Call us biased, but we feel that every great marketing strategy should include video. With over 86% of businesses using video as a marketing tool, it’s no surprise that video has become the most engaging form of content online.

However, creating a video marketing strategy that achieves your business goals can be overwhelming – especially if you’re new to video marketing. In this article, we’ll discuss the steps you must take to develop a successful video marketing strategy that will resonate with your target audience, increase brand awareness, and drive conversions. So, whether you’re a small business owner or a marketing professional, keep reading to learn more!

Step 1: Define your goals

Defining your goals is the first and most crucial step, as it allows you to determine the direction of your video content and help you measure your success. Consider what you want to achieve with your video marketing strategy; do you want to increase brand awareness, generate leads, drive sales, or do all of the above? Once you’ve identified your goals, you got a much better chance of creating videos that align with them.

Step 2: Identify your target audience

To hone in on your target audience, we’ve recommend narrowing down the demographics of your ideal customer. Think about the interests and pain points of your target audience, as well as their hobbies, values, and challenges. Lastly, consider where your target audience is most likely to consume video content, to make sure that you distribute your videos on the right platforms to get them seen.

Step 3: Build your content plan

This step involves identifying the topics and themes that will appeal to your target market, as well as those which align with your marketing goals. Once you’ve narrowed down your topics and themes, it’s time to create an effective content plan. Develop a story that engages and holds the interest of your audience, and use emotion, humour, or suspense to connect with your audience and make your videos more memorable. Remember, attention spans are short, so keep your videos concise and to the point. Aim for a video length of 1-2 minutes, and focus on delivering your message quickly and effectively.

Step 4: Choose your video types 

The type of video you choose to create is linked to your goals and your target audience – are you trying to launch a new product, build brand trust, grow your social media audience or explain a complex service? A product demo video is the perfect way to launch a new product, whereas a testimonial video can help to build brand trust through social proof. Explainer videos are ideal for demystifying complex services, and short vertical videos work best on social media.

You can explore the types of video that we offer here, and watch some inspiration videos to see what’s possible.

Step 5: Select your platforms

Lastly, you’ll need to identify where you’re going to share your videos, as this will influence the length and format of the final content.

For example, if your target audience is active on TikTok, you can create short and engaging videos that showcase your brand’s personality and creativity. However, if you’re planning to use your videos mainly on your website, more in-depth videos might be a better way to achieve your goals. By understanding where your target audience is spending their time online, you can create and distribute your videos to platforms that resonate with them.

What next?

Once you’ve launched your videos marketing campaign, you’ll want to measure the success. Using the analytics tools on platforms like YouTube and Facebook will show you how users are responding to your videos, and you can also track website traffic and conversions using tools like Google Analytics. You can then use the data you collect to improve your video marketing strategy with new videos, adjust your messaging, or experiment with different distribution channels.

Creating a successful video marketing campaign requires a lot of planning, resources, and expertise. That’s why partnering with a video marketing agency like Life Media UK can be a game-changer for your business! You’ll the support of a team of skilled experts in developing a video marketing strategy that delivers real results for your business.

With our expertise and your vision, we can create videos that will take your business to the next level – just get in touch to get started.