3 clever video marketing ideas for businesses

29 Mar 2023 Video Marketing

Did you know that 86% of businesses now use video as a marketing tool, and 93% of marketers say they have acquired a customer thanks to video marketing on social media?

With such a high volume of video out there, businesses have to work harder than ever to stand out with innovative video marketing ideas that capture their audience’s attention. This article will share three clever video marketing ideas, their benefits and real-life examples.

So, if you’re ready to take your video marketing to the next level, keep reading to discover how to use video to supercharge your marketing efforts…

Take a drone tour

In our opinion, one of the best ways to show off your office space, take a tour a venue or showcase your in-person experience is through drone footage.

Drone videos are a powerful video marketing style that allows businesses to take viewers on a lifelike tour through your space, allowing you to connect with your online audience in a whole new way.

With the growth of social media and video platforms like Facebook, Instagram, and YouTube, you can easily share tours with millions of viewers around the world, allowing your business to reach beyond your local market, increase engagement and improve the likelihood of conversions.

Create an introductory video 

This type of video can help businesses establish their brand identity and create a memorable first impression with new potential customers. An introductory video can take many forms, depending on your house style and target audience. It can be a fun, light-hearted animation or a more serious, corporate piece that showcases your brand’s values and mission. The key is to ensure that the video is consistent with your brand’s overall message and tone.

This type of video helps to humanise a brand and create a more relatable image. This can help potential customers to feel more connected to your brand, and increase their likelihood of becoming loyal. Businesses can also enjoy increased brand recognition using the same video across their social media, website and other platforms.

Use timelapse videos to show processes from start to finish

Timelapse videos compress hours or days of footage into a short video, allowing viewers to see the entire process in just a few minutes. These videos can showcase various processes, from manufacturing to construction to food preparation. They help businesses show the complexity of their processes and highlight the attention to detail that goes into producing their products or services.

One key benefit of timelapse videos is that they can be incredibly engaging and visually compelling. The fast-paced nature of timelapse videos can grab viewers’ attention and keep them engaged throughout the entire video. This can result in increased engagement, social shares, and even sales!

Finding a video marketing agency

Creative and clever video marketing ideas are the perfect way to engage your audience and showcase your products or services, and the ideas above are just a few possibilities.

As a video marketing agency, we specialise in helping businesses to create visually compelling video marketing campaigns. Whether you’re interested in creating an introductory video showcasing your brand’s personality and voice, a drone tour that brings your audience into your business, or a time-lapse video highlighting your processes from start to finish, our team of experts can help.

Contact us today to start leveraging video to make your brand stand out, drive engagement and boost sales.