Video content has become the undisputed king of the online realm; from engaging social media posts to captivating brand stories, videos have revolutionised the way in which businesses communicate with their audiences. In fact, statistics show that people love video content more now than ever before (as a video agency, this is music to our ears!). According to a report by Wyzowl, 91% of businesses now use video as a marketing tool, and a staggering 88% of marketers feel that video is a crucial part of their overall strategy.
With such compelling numbers, it’s clear that video marketing is an essential component of any successful marketing strategy. However, creating impactful video content on a consistent basis can be a daunting task for many businesses – especially when you want to maintain a high quality of video, and make sure it gets results. This is where partnering with a video agency on a retainer basis can make all the difference.
So, what exactly are the advantages of working with a video agency on retainer?
Consistent Brand Identity
One of the primary benefits of retaining a video agency is the ability to maintain a consistent brand identity across all your video content. By developing a long-term partnership, we’re able to gain a deep understanding of your brand values, tone and style, ensuring that every video we produce resonates with your target audience and reinforces your brand message.
Streamlined Workflow
Collaborating with a video agency on a retainer basis streamlines the entire content creation process. Instead of constantly searching for new suppliers or freelancers for each project, you have a dedicated team of professionals who are familiar with your brand and objectives, and ready to go! This saves time and allows for more efficient project management – less repetitive briefing meetings, and more efficient content creation.
Here’s an example of a video we created for simulation and testing specialists AB Dynamics, which forms part of their wider video marketing strategy, allowing them to use a continuous stream of content to promote their latest innovations:
Cost-Effectiveness
While it may seem counterintuitive, working with a video agency on retainer can actually be more cost-effective in the long run, saving you budget over the course of the year. A retainer agreements comes with favourable rates and fixed monthly fees, providing predictable costs for your marketing budget. Additionally, by investing in a long-term partnership, you’re likely to see a higher return on investment as the agency becomes more adept at producing results-driven video content. Use our retainer cost calculator to find out how many films you can get for your budget.
Here’s what Katie from IMSM has to say about working with us on a video marketing retainer…
“We’ve seen a bigger increase in traffic to our website, more engagement with our social media and emails, and our customers have been telling us that they’re enjoying the content. Working with Life Media has been amazing – you’re an extension of our team now, we get on really well and we collaborate on a lot. We know we’re going to get a set amount of videos per month, as well as the manageable payments which help us to forecast costs. Life Media are friendly, professional, very organised and they make your marketing life easier!”
Access to Expertise and Resources
By partnering with a video agency on retainer, you gain access to a team of experienced video professionals with diverse skill sets, from scriptwriters and directors to videographers and editors. This collective expertise ensures that your videos are of the highest quality and effectively resonate with your target audience. Additionally, agencies often have access to state-of-the-art equipment and resources that may be cost-prohibitive for individual businesses. Meet our team here!
Here’s a great example of a video that we created for office designers Paramount, as part of a series of compelling case study videos showing exactly what they can do…
Agility and Flexibility
In today’s fast-paced digital landscape, agility is key to staying ahead of the competition. Working with a video agency on retainer offers the flexibility to scale your video production efforts up or down based on your evolving needs and market trends. Whether you need a series of social media ads or a high-production brand film, we can adapt to your requirements without the hassle of renegotiating contracts or timelines.
Consistent Content = Consistent Results
The drawback of DIY or one-off campaign projects is that it’s easy to get caught in the peaks and troughs of reactive marketing. By taking a long-term approach, you’re able to look at the bigger picture through a strategic lens, allowing you to be proactive and plan your content out for an entire year. We’re all used to SEO, social and email content being planned out and posted on a regular basis, and video should be no exception – this allows your video content to amplify each of your other marketing channels, creating a stream of videos that can then be repurposed into other forms of content.
Creating consistent, high-quality video content requires time, resources, and expertise. By working with a video agency on retainer, you can overcome these challenges and unlock the full potential of video marketing. From maintaining a consistent brand identity to benefiting from cost-effective solutions, the advantages of a retainer partnership are undeniable.
If you’re ready to take your marketing strategy to the next level, harness the power of video with Life Media UK by your side. Get in touch today to see what’s possible.
