If you’re a B2B business looking to add some pep to your marketing strategy, have you considered the power of video marketing?
Trust us, this is one trend you don’t want to miss out on. Statistics show that 95% of B2B marketers believe video has increased brand awareness, and 55% of buyers regularly use video content to inform their buying decisions.
From customer testimonials to explainer videos, there are heaps of creative video marketing ideas that can help you connect with your customers, boost your brand awareness, and drive results for your business. So let’s dive into the world of video marketing for B2B businesses and see what kind of magic we can create!
Animated videos
These types of videos are incredibly versatile, and can help explain complex ideas and products, while also entertaining your audience. Animated explainers give you the opportunity to add some personality and pizzazz to your video marketing mix, through videos that are both informative and engaging.
Customer testimonials
Customer testimonial videos are the most authentic way to shout about what you do best, by sharing real-life success stories to demonstrate your products or services’ value and impact. Use real customers, not actors, and keep the language conversational and natural. A great customer testimonial video will show the impact of your solution, rather than simply listing features and benefits, and the more personal the story the better.
Video interviews
B2B buyers may not be able to meet with industry experts and influencers on the spur of the moment, nor can they easily score an interview with a CEO. However, they can watch videos that show exactly what the experts have to say. Use interviews to address common challenges and solutions that your target market faces, and recreate that in-person sales pitch through targeted video content that gets your message heard.
Video tutorials
Video tutorials are a great way to break down complicated concepts or processes into bite-sized, easy-to-follow steps. A video can help you to demonstrate your specialist knowledge, by helping your customers to understand how your solution can help them. Plus, who doesn’t love a good tutorial? They’re informative, engaging and can give your brand a friendly and approachable vibe.
Explainer videos
With an explainer video, you can really simplify things and clearly communicate the value of your offerings. These videos can take on many forms, such as animated videos, live-action videos with illustrations, or even screen recordings with voiceovers. Explainer videos are great for less tangible offerings, which many B2B service providers fall into – if you can’t show your actual product on screen, then explaining the impact can be even more powerful.
Product demos
These videos give your audience a hands-on experience with your solution and allow them to see it in action. Product videos can help to answer questions, clear up confusion, and build customer trust. Use them to highlight your product’s key features and benefits, demonstrate how it works, and show your customers why your solution is the very best choice for their business. They’ll be signed up before you know it!
The bottom line is that a well-made video has the potential to boost your brand awareness sky-high; at Life Media UK, we’re here to help you take your company to the next level with customized, professional video content that will engage and impress your audience.
So what are you waiting for? Let’s create some magic together! Reach out today and start crafting the video content of your dreams.
