Want to boost your local SEO game? Video content is where it’s at! Google loves video, so it’s a great way to work with the algorithm and give your SEO a boost.
Here’s just a few of the ways in which leveraging the power of video can skyrocket your local search rankings and put your business on the map…
1. Boosting engagement 📈
Videos are super engaging. They grab attention and keep viewers on your site longer. This leads to a lower bounce rate, which tells search engines that your content is valuable, and can help improve your rankings.
2. Improving clickthrough rates 🔍
Eye-catching thumbnails can significantly increase your clickthrough rates. A compelling video thumbnail can make your listing stand out in the search results, attracting more clicks and growing your traffic.
3. Enhancing user experience 🎥
Search engines love great user experiences. High-quality video content enhances user experience by providing valuable, easily digestible information that works on all devices. This can lead to higher rankings over time.
4. Optimising with keywords 🔑
Don’t forget to optimise your videos with keywords (like “video agency Bristol,” “video content agency,” and “production company Bristol”). Use these keywords in titles, descriptions and tags to help search engines understand and rank your content.
5. Local listings and reviews 🗺️
Embed your videos into your Google My Business listing and other local directories. Positive reviews mentioning your videos can also boost your local SEO. Encourage satisfied clients to leave reviews highlighting your awesome video content.
6. Creating shareable content 🔄
Shareable content spreads like wildfire. Aim to create videos that people want to share on social media – this increases your reach and drives more traffic to your site, which can improve your SEO.
7. Building backlinks 🔗
High-quality videos can attract backlinks from other websites. Reach out to local bloggers, influencers and news sites to feature your video content. These quality backlinks are crucial for boosting your SEO, as well as getting your videos seen by a whole new audience.
8. Mobile optimisation 📱
Make sure your videos are mobile-friendly. With more people searching on their phones, mobile optimisation is a must – ideally vertical edits that make the most of standard mobile proportions. Search engines prioritise mobile-friendly content, so optimised content gives you an edge in local searches.
9. Increasing social signals 👍
Likes, shares and comments on your videos signal to search engines that your content is engaging and relevant. Promote your videos on social media to increase these signals and improve your SEO.
10. Analysing performance 📊
Use analytics tools to track the performance of your videos. Look at metrics like views, engagement and clickthrough rates. This data helps you refine your strategy and create content that resonates with your audience.
There you have it! Video content isn’t just a pretty face; it’s a powerhouse for local SEO.
Need help creating stunning videos that boost your rankings? We’re the video production company in Bristol that’s got your back. Let’s get your business seen and heard!
