When Puxton Park approached us about promoting their Curly Tails & Cocktails event, they had a challenge on their hands.
The event was planned.
The concept was fun.
The only problem?
There were no assets.
With no time to stage a mock event for filming, and a fast-approaching launch deadline, they needed a creative solution to get the buzz going before the event took place.
That’s where we came in.
From concept to launch in under a day
Within less than 24 hours, we took them from idea to campaign launch. No frantic photoshoots. No rushed filming. Instead, we turned to AI.
But here’s the thing: the world isn’t quite ready for AI trickery or hyper-real illusions… just ask Vogue, who recently faced backlash for using an AI-generated model in a print campaign for Guess.
We knew that to win hearts (and avoid controversy!), we had to take a different approach.
The creative solution: characters, not counterfeits
By leaning into playful characters and whimsical storytelling – the kind of visuals that until recently could only have been created through animation – we could capture imaginations without crossing into the uncanny valley of AI realism.
The result: an eye-catching, scroll-stopping teaser video that was impossible to ignore.
It felt fresh. It felt different. And most importantly, it got people talking.
Why this professional AI video works
- Speed – From brief to launch in less than 24 hours.
- Creativity – A distinctive style that stood out in the feed.
- Transparency – Audiences knew it was a creative interpretation, not a fake scene.
For Puxton Park, this wasn’t just a promo video; it was proof that with the right creative strategy, AI can help brands move at the speed of culture.
The Curly Tails & Cocktails campaign shows that when time is short and expectations are high, there’s more than one way to tell your story… and sometimes, the most effective route is to lean into the magic of imagination.
Meet Puxton below, and see what you think: