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At Life Media UK, we create both real-world and AI-driven video content for businesses of all sizes. Here’s what they cost…
This page gives you a realistic view of current UK prices for AI videos, and explains why working with a content agency to create AI videos can make all the difference.
AI videos are an exciting new tool, offering creative possibilities that were impossible just a few years ago.
But as the technology is still developing, understanding the costs and what affects them can be tricky.
AI video creation offers two critical advantages: speed and transformation.
Create topical, reactive content (like complex animations) instantly, or elevate, optimise and radically change existing media in ways that were previously impossible or too expensive.
The only hitch? No one knows how to price it. The cost of AI video services is chaotic and wildly inconsistent.
This guide cuts through the noise. We’ve built the essential framework and parameters you need to understand and benchmark real-world AI video costs.
As AI video production technology evolves at lightning speed, so does the price tag that comes with it. To give you a clear picture of the current market, we surveyed a range of UK-based AI video production agencies to understand what businesses are typically paying right now.
Across the UK, AI video production costs vary widely, reflecting the fast-moving technology and the different levels of human input involved.
From our research, most professional AI video agencies in the UK currently charge:
For simple, template-based content, such as social clips or short explainers generated from pre-set formats.
For bespoke AI video campaigns that include creative direction, AI scene generation, music, editing and branding integration.
For high-end AI video productions that involve extensive creative development, human-led scripting and editing, or premium realism (such as digital avatars, motion design and advanced compositing).
Some agencies also offer monthly AI video retainers starting from around £400–£5,000 per month, often including ongoing creative support and multiple videos each month.
In short, the current UK market average sits between £250 and £5,000 per AI-generated video, depending on complexity, desired quality, and how much of the process is handled by humans versus AI.
Lucy Cripps
To keep things simple, we offer three flexible options, depending on your needs and the complexity of the brief.
Each includes an initial setup fee (to create and test your AI brand assets) followed by ongoing video generation each month – ideal for brands that want to keep fresh content flowing.
Our AI video retainer packages each start from £500/month, giving you approximately 15 videos per quarter.
The big difference is in the setup costs – here’s how it varies:
Use AI to add features or scenes to your existing real-life footage. This is perfect for industries like construction, leisure or manufacturing.
£1k setup, £500/month
Bring new, imaginative concepts to life: whether that’s futuristic visuals, product concepts, or playful campaigns that break creative boundaries.
£3k setup, £500/month
For brands that need hyper-accurate AI recreations; think fighter-jet precision or photorealistic digital doubles. This is a journey that often involves multiple AI generations to get every detail right.
£5k setup, £500/month
AI video production might sound like it’s all automated, but the reality is a lot more complex.
Right now, the tech stack that most AI video agencies (including us) use is a combination of tools like Gemini, Sora, Veo 3, and SeedDance; each with its own costs, limitations, and strengths.
The biggest cost factors include:
1) Tech Stack: Subscription and processing fees for AI generation platforms.
2) Labour & Setup: The time it takes to set up accurate visual and audio prompts, refine results, and combine tools for a seamless outcome.
3) Creative Oversight: Storyboarding, scripting, and brand alignment (whether AI-assisted or entirely human-led).
4) Voiceover & Music: Whether you use AI-generated assets or human talent, this affects both cost and quality.
The biggest variable of all? Getting AI to accurately replicate what we imagine. It still takes time, trial and creative guidance to generate believable, emotionally resonant results.
Vicky Gardner, ZiaBia
Sure, you can generate AI videos yourself… but will they truly represent your brand, tell your story authentically, connect with your audience and create real life sales?
The two biggest reasons to work with a video agency to create AI videos, rather than making them yourself, are efficiency and guaranteed quality. A video agency specialising in AI videos give you the best of both worlds: human creativity with AI efficiency.
You need more than access to the tools. AI video requires a mastery of prompt engineering (the precise language needed to guide the AI) and the professional eye of an Art Director (understanding pace, visuals, and storytelling).
Everyone can pick up a brush, but not everyone can create gallery-worthy art… most of it is barely fridge-worthy. It’s the same with AI video creation – learning skills takes time!
Why spend months learning the craft when you can leverage our expertise today to deliver video that actually drives results?
Working with a creative agency like Life Media UK means you’re getting more than just AI clips.
You’re getting the strategy, storytelling, and technical expertise that ensure your content actually achieves your goals; not just churns out more AI slop.
This isn’t a simple time-saver; it’s a quality guarantee. You save weeks of failed experiments and get professional, polished results.
We combine AI innovation with imaginative human storytelling to deliver content that feels alive, on-brand, and purposeful.
We don’t just use AI to create videos; we apply a proven strategic approach to every video project we work on; whether it’s live-action or AI generated.
You still get the full creative process: expert concepts, ideation, and a defined look-and-feel from our team.
This is all backed by the deep marketing know-how we use to ensure every video is designed not just to look great, but to achieve your specific business goals.
AI video production is changing by the month. By the time you read this page (written in November 2025), the technology – and its costs – may already have shifted again.
Our advice? Negotiate, experiment, and ask for a test clip. The best way to see what’s possible (and worth paying for) is to review an agency’s portfolio and test their output first-hand.
Be warned: if we don’t think AI video is right for your business or will have enough of an impact, you can trust us to tell you!
At Life Media UK, we’re always transparent about pricing and process; because our goal isn’t just to make AI videos, but to create content that actually works for your business.
Sound good? Fill out the short form below and we’ll be in touch to show you what’s possible.
