How to get a competitive edge with video

If we told you we’re different to all the other professional video production companies out there, would you believe us?

To be honest, we wouldn’t blame you if you didn’t!

The truth is there are hundreds – if not thousands – of video production companies all claiming to do the same thing; delivering quality videos to their clients, using the best cameras and technical equipment, with the ability to work with you from the content ideas stage right through to distribution.

When you have competing businesses all offering similar services, it’s hard to be seen as different. It’s a familiar story for many businesses and a real challenge to overcome… and we’re sure you can relate to this.

So how, then, do you cut through that noise, and persuade clients to choose your company over everyone else?

An edge that makes you different, or better?

Every business, from small to large, is after the same thing; trying to find that competitive edge which makes them the preferred choice over their competitors.

It’s what leads many companies to exaggerate (or sometimes fabricate!) any claim they can, to try and make themselves stand out. How many times have you been told that a company will:

go “above and beyond for you”
are “the best at what we do”
have “a real passion”
are “results-focused”
give “customer service that can’t be matched”?

So what will give your business a competitive edge?

For a start, it’s about recognising that it’s never about you and your passion; it’s about your customer and their needs. When a potential client watches a video on your company website, or on one of your social media platforms, they need to feel that you really understand them and what they are about.

It means that along with your enthusiasm and passion, it’s the video production company’s job to reassure the viewer that your business is the one to choose!

It’s what we focus on here at Life Media UK. And it’s this point that our clients tell us is one of the reasons they choose us over other video production companies.

We’ll listen – obviously, we’ll collaborate – and often, we’ll challenge you

Every company will tell you that they listen to their clients, but actually, a great video production company’s job is to encapsulate the essence of your business, so YOUR potential customers and potential employees will choose YOUR business over your competitors.

We’ll come to the table with fresh ideas, which may sometimes mean challenging you to think outside of what you may be used to…

That can be a bit scary at times, especially for companies that haven’t invested in video before. Our mindset is to work collaboratively with our clients, making sure that everyone is on board and shares the same vision before embarking on the production process together.

Strategy is at the heart of what we do

We could sit here and try to persuade you to spend thousands of pounds on a video that looks perfect; but actually, it’s not really what we’re about, and, crucially, it won’t promote your business effectively.

When we work with our clients, we bring our marketing experience built up over years of working with wide-ranging clients across varying industries, as well as our technical know-how, to deliver video that’s going to give you a competitive edge.

Oh, and it goes without saying that we’ll make your business look good too!

Check out out showreel to see what we do best…

Our costs might just surprise you

Video production may not be the cheapest marketing option for your business, but for our clients, the return they get on their video content makes it more than worth it. In fact, many of our clients tell us the overall costs are less than they expected. We can’t promise that every time, but we’ll certainly try!

Costs do vary from project to project depending on the length, scale, complexity and logistics involved but we will always discuss everything involved from the very start and will always be transparent about our fees so you know exactly where your money is going. Find out more about the costs of video here.

So, if you’re considering a video to help promote your business, ask the video production company some trick questions and see how they answer them. And if it feels like it’s more about them and their needs and less about understanding how they will promote your business, it’s probably time to look elsewhere.

Of course, to really find out if we’re the best fit for you over other video production companies, the best thing to do is to get in touch – we’re always excited to connect with new businesses, and we’d be happy to give you a more detailed run through of what we do over a cup of tea in person.