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The most common questions that Bristol Sound Proofing are asked about their service is ‘does it work?’. They wanted clients to be able to hear real testimonials, as soon as they land on their website, to increase online conversions and make sales easier to win.
We worked with Bristol Sound Proofing to create a standout video, designed to persuade their website visitors to make contact there and then.
Unfortunately, the construction industry has a pretty bad rep.
Trust levels among consumers are low, and builders in any trade are just not the types of people you would invite around your nan’s house for a cuppa.
Working with Bristol Sound Proofing, we knew that we’d need to use case studies and testimonial videos in order to leverage social proof and build trust.
By capturing real client stories on film, we turned the lens to the customer, and allowed them to tell the story in their own words. This honest and open approach to marketing helps to break down some of the barriers and hesitations that potential customers may have when choosing a tradesperson, and allows Bristol Sound Proofing to connect with their online customers in a modern and authentic way.
British Corner Shop needed to get cut-through in the busy Christmas period, with a digital campaign that enticed online orders and raised brand awareness within new audiences.
We worked with Bristol Sound Proofing to create a standout video, designed to persuade their website visitors to make contact there and then.
User-generated content has always worked remarkably well for British Corner Shop.
Purely from a cost perspective, it is of course significantly cheaper than sending a team out to film their customers in the USA, France, Germany and Australia! Another plus side is that with some gentle direction, we can capture some really authentic and brilliant reactions.
We knew that UGC was the perfect route for this campaign, to create honest, engaging and emotive content – creating a contrast from the over-produced content that we tend to be bombarded with around Christmas time.
Another key reason we chose to go with UGC is because the main distribution channels for British Corner Shops’ video content are Facebook and Instagram. With these platforms, we know that adverts that have a native look and feel work incredibly well. In simple terms, adverts that don’t look like adverts, work!
The main way we achieved this was through sending the target customers a brief, a filming guide and some essential campaign notes. This helped everyone to stay on brand, and to understand what we were trying to achieve with the film in general – resulting in user-generated content that feels streamlined, polished and perfect for the campaign.
This promotional video for Wychavon District Council had to pack in a lot! With an entire region’s worth of attractions to cover, we wanted to make an engaging video that showed new and unexpected sights for this much-loved area.
We worked with Bristol Sound Proofing to create a standout video, designed to persuade their website visitors to make contact there and then.
This strategy was all about volume. Wychavon Council has so many tourist attractions to promote, all of which cater for a large variety of people; from the elderly, to young couples, to families, Wychavon really has something for everyone.
In order to create content that resonated with each target audience, we had to split the content into themes including festivals, food and family attractions. This allowed us to create laser-focused content to attract the many different personas.
Getting coverage from so many locations took a lot of organisation! Luckily, our in-house Project Manager, Antoinette, had it covered.
This also had to be balanced with the council’s democratic requirement to give each district equal promotion. This was achieved through clear and transparent communication with our contacts at the council.
This film also required a lot of filming of the general public – this required a dedicated GDPR officer, who was responsible for collecting signed release forms, maintaining those forms and then scanning and storing the data to ensure both us and the council remained GDPR compliant.
After a tightly-run schedule of shots and location across the region, we captured plenty of footage to allow us to create this vibrant film, showing the eclectic mix of attractions on offer across the Wychavon area.
Events are always hard to market before they’ve actually happened… we worked with Avon Valley to solve this problem with a thrilling event teaser video, which really took off on social media.
We worked with Bristol Sound Proofing to create a standout video, designed to persuade their website visitors to make contact there and then.
This film is relatively long for social media! However, this played to our advantage, as we were able to pack it full of information and build a great rapport with the audience. We wanted to reel viewers in with some creepy visuals, and get the message across in an authentic way, with the aim of creating a buzz on social media.
Doug and the team have always leveraged the ‘family business’ aspect of Avon Valley. They are a proud family-run business, and pictures of Doug, Hannah and their children can be found at the entrance of the park, welcoming you in.
We wanted to capitalise on this, which is why we chose to produce a piece-to-camera, delivered directly, frankly and expertly by Doug. Doug felt it was important to tackle feedback from the previous year’s event head on in the video; this level of vulnerability and transparency was an immediate emotive hook. Both regular visitors and potential new punters connected with the honesty of the video.
The main way we were able to generate so many comments and shares on social media was by including lots of variety in the video. We kept the script positive, inclusive and ensured the film was peppered with fun, humour, frights and surprises. All of this came together to achieve a winning result for Avon Valley.
With lockdown restrictions in full swing due to the pandemic, Reassured needed a way to communicate effectively with their 800 members of staff who are spread out across the UK.
We worked with Bristol Sound Proofing to create a standout video, designed to persuade their website visitors to make contact there and then.
We created a number of videos from a range of different approaches, each based around the green screen. The green screen allowed us to explore more fun elements and settings for the virtual messages, such as the ‘Who Wants To Be A Millionaire’ sketch, and the ‘fireside chat’ question time. The green screen also meant that we could deliver a very glamorous virtual awards ceremony for the Reassured team, which retained the glitz and sparkle of a real-life event, whilst boosting employee engagement rates and being delivered at a fraction of the cost.
Employees fed back they preferred the virtual awards to in-person events, because they could really engage with the awards, and take their time to process the kind words and commendation being delivered by the CEOs.
We also introduced animation to better explain a complex rewards scheme, allowing us to visually represent the scheme as it was explained. This allowed the information to be digested easily, and again ensured company-wide buy-in.
We followed our tried-and-tested video creation process of strategy, production and distribution.
The strategy here was all about the scripting, much of which we worked through on the day as new information became available. We then focused on pacing and visual stimulation, to ensure the internal comms video was memorable and exciting. This was a particular concern, as the videos were over 30 minutes each, so we needed to hold attention for a long time.
When creating video content at this length, particular attention should be paid to the structure and pace. We combatted potential audience fatigue with highly stimulating visual pieces, a relaxed and excited tone, and some simple techniques including setting the scene and providing summary information on what the video contained. We find that when the audience are aware of what’s coming up, they are much more likely to stay tuned in.
We are now looking to create quarterly company updates for Reassured, which will be delivered by video. Here’s what Laura from Reassured had to say about working with us…
We were tasked with covering the ISG tour and producing a range of film and photography, including a film aimed at sponsors, a film aimed at delegates and a mixture to include both aspects.
Our work in India meant that we were invited back for a third project with ISG, this time in Boston and New York!
The videos we put in place for ISG played a strong role in the marketing of their next Digital Innovation Tour, and were seen as a great success.
Information Services Group (ISG) is a leading global technology research and advisory firm based in the USA. With offices across the world, they help FTSE 100 companies with all things tech-related, as well as running dozens of events across the globe.
One of those events is called the Digital Innovation Tour – this is where they gather CIOs from some of the biggest companies in the world, and provide them with an access-all-areas tour of some of the most exciting and innovative service providers in the world.
The tours take place in various incredible locations – ISG chose us to come with them to India for the second time, to cover the tour.
We were tasked with covering the tour and producing a range of film and photography, including a film aimed at sponsors, a film aimed at delegates and a mixture to include both aspects.
The goal was to inspire more delegates to attend future events, and to help influence potential sponsors to come onboard.
At this busy event, we had to work closely and quickly in order to capture the right type of content. The shoot was a mixture between a documentary-style film and a slick corporate video.
We had to stay in tune with both the delegates and the sponsors, in order to create the questions that teased out the right answers for ISG.
It was important to build strong relationships throughout the tour so that when it came to the interviews, we were able to get the most authentic and relaxed answers, creating content that was engaging and endearing.
Imaginatal approached us when their PPC provider suggested that a video would increase the conversion rates of their online advertising – we were briefed to create a short but effective video advert, that could be created during lockdown, and produced extremely quickly… no pressure!
In short, the results were fantastic. Imaginatal were already carrying out a successful Google Ads campaign, but after the video was introduced their sales doubled. This was a brilliant win for Imaginatal, and we took great pride in playing our part.
This case study shows how a short, simple and well-executed piece of video content can completely transform the results of your marketing activity. This is why we love video!
Information Services Group (ISG) is a leading global technology research and advisory firm based in the USA. With offices across the world, they help FTSE 100 companies with all things tech-related, as well as running dozens of events across the globe.
One of those events is called the Digital Innovation Tour – this is where they gather CIOs from some of the biggest companies in the world, and provide them with an access-all-areas tour of some of the most exciting and innovative service providers in the world.
The tours take place in various incredible locations – ISG chose us to come with them to India for the second time, to cover the tour.
After going through our structured creative process, we agreed that a short problem-solving animated explainer video was going to be the most effective and time-efficient video marketing solution. We also wanted to include a set of supporting graphics, to help widen the impact of the overall campaign.
It was important for us to make sure that the animated explainer video directly answered the most pressing question for the target audience; “How can I visit an ultrasound clinic during lockdown?”.
We had to approach this in a sensitive way, reassuring viewers of the safety measures in place in the clinic during this worrying time, as well as using clear sales messages to attract new patients and promote the Imaginatal brand.
We worked with Darlington and his team to write the script, storyboard the animation and produce a draft for his approval, meeting over video call to discuss key elements.
Once we had a draft in place, our in-house composer was able to craft a beautifully bespoke piece of music to accompany the film. We love creating custom tracks for our videos, as it lends a real professional feel, and allows you to convey your brand in an honest way.
Lastly, we pulled in all the pieces and finished the final draft ready for launch. The finished video spoke directly to the target audience, providing comfort and clear information to expectant parents. This resulted in a video that resonated highly and performed extremely well.
Here’s what Darlington at Imaginatal had to say…
Rawlings is a leading independent packaging specialist, supplying bottles and jars of all types to a diverse range of market sectors. Rawlings were having their website completely re-built, and decided they needed some fresh marketing content to match…
After launching their new video, Rawlings saw a jump in their conversion rates, as well as a huge increase in new enquiries. They also saw an increase in page dwell time on the website, which is another positive performance indicator that people are enjoying the video content, and that it’s keeping users on the website for longer. Mission accomplished.
Information Services Group (ISG) is a leading global technology research and advisory firm based in the USA. With offices across the world, they help FTSE 100 companies with all things tech-related, as well as running dozens of events across the globe.
One of those events is called the Digital Innovation Tour – this is where they gather CIOs from some of the biggest companies in the world, and provide them with an access-all-areas tour of some of the most exciting and innovative service providers in the world.
The tours take place in various incredible locations – ISG chose us to come with them to India for the second time, to cover the tour.
We took the Rawlings team through our creative process, during which we discovered that they wanted to increase conversion rates and showcase their USPs as a business.
After working with them to uncover details of their ideal clients and areas of business they wanted to promote, it was clear that a series of case study films were going to work extremely well. We also realised that an overall promotional film, that utilising some of the soundbites from the testimonials and exploring the USPs of the company, would also sit really nicely on their new website homepage.
We worked with Rawlings to choose 3 different types of client that they wanted to attract and market to. We then worked with them to write a script and structure to the promotional film. This meant crafting a narrative that encapsulated the ethos of Rawlings, as well as appealing directly to their target audience.
When we first met MD Paul Gough, he explained that whilst he did use social media, he was more interested in how he could leverage video within his sales process. He wanted something that would increase conversion rates, bring in leads and build trust quickly…
Paul openly states that when we first spoke about price, he was unsure about the size of the investment… but in hindsight, he thinks that same price is now a ‘pittance’ when compared to the amount of business those videos have won him.
We worked with Bristol Sound Proofing to create a standout video, designed to persuade their website visitors to make contact there and then.
We knew that Paul had a very engaged client base, so suggested 3 different video marketing strategies to capitalise on this:
1) A promotional film – to define the USPs of the brand and outline the value proposition in a simple and effective way
2) Testimonial films – to provide a huge amount of social proof, to help increase conversion rates and build trust
3) Educational vlogs – to build credibility and authority for Gough Mortgages, by helping prospects and nudging them through the sales funnel.
We worked with Paul to write scripts and questions, visit clients, capture footage and piece together the 3 different types of films. We also used a teleprompter with Paul so that he could deliver the script word for word. This is extremely important in the financial sector as regulation is so tight that a slip up here, would result in wasted time and money.