If you’re in a dry industry – compliance, insurance, SAAS – you may be thinking that no one wants to watch video about your business. But don’t worry; people still watch Piers Morgan!
Boring industries are exactly the type of businesses that make great videos, and here’s three reasons why…
- Boring industries are usually made up of specialists, and boy do they love the detail!
Lean into that, and make the conversational pieces that dive into the topics that those specialists don’t have anyone else to talk to about. - Behind every exciting story is a boring industry.
Sell the stories of what your organisation makes possible – that’s where the excitement lies. It’s outcome and results driven, so customers love it. - Boring industries run on trust.
The fastest way to build trust is proof, not just claims; something video works perfectly to illustrate.
But warning: if you’re a boring person, we cannot help you. Life is too short, and no one watches content that’s too safe, generic and vanilla.
If you’re in a boring industry and you want to be in front of more customers, hit us up.
