Are you looking to take your marketing game to the next level? Well, you’re in the right place, because video marketing is the way to go!
Nowadays, video content is dominating the digital world, and for a good reason. Not only is it more engaging than pretty much all other forms of content, but it also helps to convey your message in a way that text and images simply cannot.
In this article, we’ll be sharing 7 video marketing statistics you absolutely need to know. These stats will help you understand why video marketing is so effective for businesses so that you, too, can use it to your advantage.
Statistic #1: One video is worth as much as 1.8 million words
Yes, that statistic may sound hard to believe, but it really highlights the incredible power of video marketing. It means that a well-crafted video can convey a message far more effectively and efficiently than a lengthy text.
For example, if a vegan restaurant wants to promote a new dish, it can either be done through a lengthy blog post or a short snappy video. A video of a juicy vegan burger being made, garnished, and plated, with customer testimonials included, will always elicit far more emotions and senses that text alone. Hungry?
Statistic #2: 90% say video marketing has helped them generate leads
Video marketing is a valuable tool for businesses that want to showcase the benefits of their products, with the aim of generating high-quality leads.
We know that conversions matter, and when it comes to lead gen, video is a measurable and reliable way to increase the conversion power of most of your existing marketing channels.
Statistic #3: 91% of businesses use video as a marketing tool
Businesses recognise video’s value as a tool to promote their products or services, reach a wider audience, and increase engagement and conversions, with more and more businesses turning to video as a core element in their marketing strategy.
Statistic #4: 92% of video marketers in 2023 say video gives them a good ROI
The statistic shows us that video marketing is valuable for businesses to provide a high return on investment (ROI). In order to increase brand awareness and generate more sales for your business, investing in a video marketing agency can help to increase the chances of achieving an ROI of up to 92%!
Statistic #5: 96% of video marketers say video marketing has greatly improved their audience’s understanding of their product or service
Businesses can educate their audience about their products or services by creating engaging and informative videos. If you’re a business owner who sells products online, you’ll want to promote your products to a wider audience and increase your customer base; by creating and sharing video content on social media and your website, you can reach a wider audience and increase engagement with potential customers. This leads to more website traffic, inquiries about your products, and, ultimately, more sales.
Statistic #6: 86% of video marketers say video has increased traffic to their website
This statistic indicates that video can be a powerful tool for businesses to get prospective customers right where they want them! Furthermore, video marketing can also help businesses improve their search engine optimization (SEO) and increase their visibility on search engines. By including relevant keywords in the video title, description, and tags, businesses can increase their search engine rankings, attracting more organic traffic to their website.
Statistic #7: 87% of marketers feel that video has a direct, positive impact on sales
This statistic highlights the effectiveness of video marketing in driving conversions and increasing revenue. For example, if you’re an estate agent who wants to sell a high-end property, you may create a video tour of the property, showcasing its features, amenities, and location. By creating engaging and informative property videos, agents can influence purchasing decisions, build trust and credibility, and drive sales and revenue growth.
Get a professional marketing video
From increasing website traffic and generating leads to driving conversions and boosting revenue, video marketing can help businesses achieve their marketing goals and stand out in a crowded marketplace.
If you want to build video into your marketing strategy and harness its potential to drive growth and engagement, look no further than Life Media UK. As a professional video marketing agency, we specialize in creating compelling, high-quality videos that resonate with your target audience and deliver results.
Check out some of our work here, or contact us to learn more about what we can do.
