Attracting and retaining top talent is more challenging than ever. To stand out from the crowd and attract the best candidates, businesses need to invest in an employer branding strategy that showcase their company culture, values and opportunities for growth. One powerful way to get your brand message our there is by creating an employer branding video.
While it’s easy enough to write a great description and tell everyone about your company values, it’s another thing entirely to show your values. An employer branding video gives you the unique opportunity to show that your values are more than just a strapline, and that they have real depth and meaning for your team. Turning a lens on your team is (in our opinion) the best way to prove that you really walk the walk.
Here are 7 compelling benefits of creating an employer branding video…
1. Showcase your company culture
An employer branding video offers a glimpse into your company’s culture, providing prospective candidates with an authentic look at what it’s like to work for your organisation. Whether it’s showcasing team collaboration, employee events or day-to-day operations, a well-crafted video can convey the unique personality and atmosphere of your workplace, helping candidates to work out whether they can see themselves as part of your team.
2. Attract top talent
In a competitive job market, an engaging employer branding video can serve as a powerful recruitment tool, capturing the attention of job seekers and enticing them to explore your career opportunities. By highlighting the benefits of working for your company, such as career development, employee perks and a supportive work environment, you can position your organisation as an aspirational place to work.
3. Humanise your brand
Behind every great company are the people who drive its success. An employer branding video humanises your brand by putting faces to the organisation and sharing the stories of your employees. By featuring employee testimonials, interviews and day-in-the-life footage, you can showcase the real people behind your brand and connect with candidates on a personal level, fostering trust and authenticity.
4. Differentiate yourself from competitors
In a crowded marketplace, it’s crucial to differentiate your employer brand from competitors. An impactful employer branding video allows you to showcase what sets your organisation apart, whether it’s your unique company culture, innovative initiatives, or commitment to employee development. By highlighting your unique selling points, you can show off exactly what makes you business so special – perfect for attracting likeminded employees.
5. Increase candidate engagement
Candidates now expect engaging and interactive content throughout the recruitment process. An employer branding video provides an immersive experience that captivates candidates’ attention and encourages them to learn more about your organisation. Through visuals, storytelling and music, you can create a compelling narrative that resonates with your target audience and encourages them to take the next step.
6. Enhance employer brand perception
Your employer brand is a reflection of how current and prospective employees perceive your organisation. A professionally produced employer branding video demonstrates your commitment to investing in your employer brand and creating a positive employee experience. By showcasing your organisation in the best possible light, you can enhance employer brand perception and attract top talent who share your values and vision. This can have a positive knock-off effect for your consumer-facing brand, too!
7. Drive employee advocacy
Your employees are your greatest brand ambassadors. An engaging employer branding video not only attracts external talent but also fosters pride and enthusiasm among your current employees. By featuring employees prominently in the video and highlighting their positive experiences, you can empower them to become advocates for your brand, both online and offline, and help attract like-minded individuals to join your team.
Get an employer branding video
Creating a killer employer branding video is a strategic investment that can yield significant returns for your organisation. From showcasing your company culture and attracting top talent to differentiating yourself from competitors and driving employee advocacy, the benefits are undeniable.
By leveraging the power of video to tell your employer brand story, you can attract, engage, and retain the best talent to drive your organisation’s success.
Let us show you how it’s done – discover more here, or get in touch to start your video journey.
