Devising a killer marketing strategy for software-as-a-service can be tricky – after all, how do you get clients excited about something that’s either complicated, intangible or might not even exist yet?
In this blog post, we’ll show you how video can take your SaaS marketing campaign to the next level using video, and why your clients will love it too…
1. Shorten the learning curve
If you had to verbally explain what your product does, how it works and how it can benefit someone, it’d likely take you a little while… so don’t let your clients get lost along the way!
With video, we can use a blend of visuals, animation and voiceover to bring your product to life more succinctly than ever before, helping users to engage with your product and shorten that all-important learning curve. We find that demystifying your product and demonstrating your expertise in an engaging way is usually a winning combination!
2. Boost brand awareness
One of the big keys to brand awareness is market saturation; and while you can pay for pricey billboards or spend on pay-per-click ads, this form of media often lacks the ability to build brand recognition in way that’s both memorable and meaningful.
Statistics show that viewers retain 95% of information from a video, compared to just 10% when reading, so video dramatically boosts your chances of being remembered… and in a competitive world, the brand that is remembered is the one that gets the deal.
3. Save time and resources
How much time does your team spend giving guidance to clients and prospects? Video allows you to save both time and resources – by creating tutorials and addressing FAQs, you can share your expertise time and time again, and deliver excellent customer service without any input from your team.
How-to videos are the most popular type of search query on YouTube, and rank well in Google search; customers who are better informed about a product are generally more likely to buy, and since video is so easy to digest it’s a great way to learn.
4. Build trust
In marketing, there are few things more powerful than a great review. Happy customer stories are the ultimate weapon when it comes to proving the real value of your product, and they’re the perfect way to demonstrate results.
As we’re all getting more suspicious of the legitimacy of written reviews online, video lends a new level of authenticity to your testimonials, and can make the perfect piece of ad content for using on social media and beyond.
5. Drive conversions
The more quickly and clearly you can show your product’s value, the more likely a user is to convert. With 79% of people saying that watching a video has convinced them to buy a software or app, it’s clear that video is a powerful persuader!
When dealing with online customers, video allows users to experience a real-life demonstration of your product from the comfort of their own desk; it can also be used strategically to nudge users along the sales process, bringing them closer to that all-important conversion point.
6. Share expertise
Since you’re selling an expertise-based product, showing that you know your stuff is a key part of your marketing message.
Content like webinars and vlogs are a great way to transparently showcase your know-how, and attract a flood of potential leads. Discussing elements like key features, new technology, hacks and insights helps to position your product as a problem-solver, and covering niche topics can help you to really hone in on your target market.
7. Tell your story
In a sea of competition, software firms can be seen as faceless corporations lacking that human touch. Creating a company video allows you to bring some personality to your product and humanise your brand.
Building a relationship with your customers by sharing your story, your values and your vision gives prospects faith that they’re choosing a ‘real’ company, and can also help with brand recognition and loyalty.
Video marketing is no longer a trend – it’s a mainstay of any great marketing strategy.
If you’re an SaaS company that’s serious about growth, then professional video marketing can get you there quicker than you might think. At Life Media UK, we offer 3-month taster retainers to show you what’s possible when you initiate a stream of constant video content creation – just book a call to get started.
