Should I choose animation or live-action video?

13 May 2020 Animation

Animation or Live-Action? Now that’s an interesting question.

As a marketer, you might be pondering the question as to what type of video is going to work best for your video marketing campaign. So we decided to list out some of the pros and cons of each type of creative. We’ve also listed which scenarios animation is best used for, and where live-action is your best bet. So let’s get into it!

Benefits of animation:

Limitations of animation:

Animation is best for:

Great examples of animation:

Benefits of live-action video:

Drawbacks of live-action video:

Live-action video is best for:

Great examples of live-action video marketing:

Animation and live video are not mutually exclusive.

We’ve talked about them in this blog post as if they must remain separate, but as with most of the world, when combine the two you can usually create something even more powerful.

Our advice would be to not be afraid to use both forms of video within your marketing strategy, and to have a clear understanding of why you choose to use one form over the other for that specific piece of content.

Providing your audience with a mixture of video content also ensure your marketing remains fresh, dynamic and appeals to a wider audience. 

If you’re still undecided about which video form would work best for you, give us a call and we can walk you through the options to help you make the right decision for your unique situation. 

Visit our Animation page for more information on creating animated videos with Life Media UK.