6 surprising things I learnt in my first 90 days as an apprentice

11 Apr 2022 Behind the Scenes

We caught up with our brilliant video marketing apprentice, Georgia, to get the lowdown on her experience so far…

“The last 3 months have reshaped everything I thought I knew about video marketing. In 90 days, I have been up and down the country on shoots, and as well as learning the ins and outs of video production, I’ve learnt a few surprising things too:

1) Video marketing is more than just a vanity piece

If you’d have asked me a year ago what made good video marketing content, I would have said flashy product shots. But the reality is, there are a variety of video marketing strategies that can boost your brand awareness and attract leads, all while looking visually stunning. Even if your business doesn’t have a tangible product, that shouldn’t stop you from investing in a strong video marketing strategy that creates a return on investment – and doesn’t just look great.

2) Interviewing on video is a skill that needs to be honed

Anyone can ask questions, but it takes a real depth of care and interpersonal skills to finesse this art. Seeing the work that goes into creating a good interview atmosphere is the one thing that surprised me the most – and how much impact this preparation can have on the quality of the video you create. It’s something that doesn’t really cross your mind until you hear someone feed that back to your team again and again. One thing I’ve heard clients say to our team is “I can tell you’ve interviewed people before”, and if that doesn’t channel charisma, uniqueness, nerve, and talent, I don’t know what does.

3) People are everything

People are everything in every sense. Everyone brings value to the team, and for me that’s a fresh perspective on our work and team culture. What I’ve learnt is that every team member is a resource for knowledge; whether that’s marketing or filmmaking, we have so much to share. We are passionate about what we do, and that’s what makes our team great to work with. Team aside, people are the foundation to building trust, and we as people want to buy from people – did you know that content with faces gains up to 38% more engagement than without?

4) Professional memes

If there’s one thing you need to know about me, it’s that I love memes. Some would say I have a meme for every scenario. Now I get to put this into my work and stay on top of the latest memes and trends, and channel them into our TikToks. Being gen-z in a space full of millennials brings a generational gap between us – sure, I’m scraping the barrel of my gen-z status, but I’m proud to announce that we are transitioning from reaction GIFs to custom stickers and witty memes.

5) Attitude is contagious

If you’ve met us, you are bound to have heard someone throw around “lit” or “cool beans”. Within my first week I was onboard with all the catchphrases. I didn’t expect my lingo to expand so quickly, but now I can’t go a single day without expressing how “lit”, something as standard as a cup of tea is. One thing I love about our team is how welcoming and ready we are to share our in-jokes with each other and the teams we work with. It’s part of what makes our shoots so fun for our clients.

6) EDC

It’s not really a day in the life of Life Media UK if Ryan doesn’t ask us what our EDC is. Let me explain EDC to those of you who don’t know: EDC is ‘everyday carry’, the essentials that you carry on your person. You won’t find me going about my day without an emergency tea bag, toiletries and a minimalist purse – you never know what the day will throw at you, so being portable is key. What are the three essentials that you carry?

For anyone that wants to join the Life Media team, expect lots of tea and a space that encourages your creative learning. This has been my journey so far, and I am excited to grow alongside Life Media.

I’m about to go into my probation meeting now. See you soon… I hope.”