Top DIY Tips for Creating Video on Your Phone
First up, before we touch on anything else, our favourite app for creating video on your phone is called Adobe Clip; we’ve tested out quite a few and this one has proven to be an all-rounder and a really simple app to use.
In it you can colour the video and make it look really fancy, you can add in music from its own music list. You can trim clips, pop ’em around and add text-screens. If you’re going to use anything, it makes a lot of sense to use that and if you’re going to start regularly creating your own stuff, there are the top three things that will help make the job easier.
They’re little circular lights that clip onto the front of your phone. If you’re doing video blogs or something like that, they will really help it look more professional. The reason I say if you’re doing video blogs is… I drive a Kia Picanto, there’s nothing wrong with that, it’s just a normal little car. However, I get the mick taken out of me all the time for it because it’s a little car. But, it’s fine for me, it gets me from A to B. If tomorrow, however, I put a big spoiler and massive rims on it and tinted all the windows, people are gonna think I’m an idiot, because the car is then trying to be something it’s not. If your video is a Kia Picanto, you’re trying to get from A to B, perfect. If you’re doing a Facebook Live on your phone, fine. If you’re doing a video blog and you’ve got everything set up, fine. The moment you start trying to create something that’s supposed to look professional, you’re doing it cheap, it’s going look like the keyed up Kia Picanto, and you don’t want that.
A really slick looking promotional film on the front page of your website is probably not going to look great created on your phone. Because marketing is a reflection of your brand. If you’ve got poor leaflets out there, people are going to look poorly at your company. If you’ve got a rubbish video out there when it’s supposed to be good, it’s going to look bad on your company. Video blogs are fine because it’s socially acceptable for people to do that and film that themselves, in that kind of selfie format. Facebook or Instagram Lives, again are fine because socially we accept that it’s done on a phone.
2. A tri-pod
Absolutely, 100% get a tripod. You can then get a little clip-on attachment for your phone. Get a nice tripod and set it up properly and just make sure it’s level, and you’d be amazed how much that will up the quality of your video.
3. A microphone
If all else fails and you don’t get a tripod or a light, get a microphone. We pay less attention to visually what’s happening on the screen, with videos that have really bad audio; your senses are working too hard to try and hear what is being said. So if you had spent all this time setting up your tripod and doing this nice lighting and we can’t hear you, it all goes to pot anyway. Audio is super important because what you’re saying is leverage, it is going to be really key. Our recommendation is a little clip-on mic, that just plugs straight into your phone or into an external recorder.
So there are the three bits of equipment. Next up the two things you need to think about when you’re doing your own video.
The main rule here is, make sure your video looks like a photograph. If you’ve got a bottle of water in the way or if someone is sat at an awkward angle, that is bad framing. Make sure you’re on screen, and if you’re doing a video blog typically you’ll just sit that person in the centre of the frame talking directly to camera. As in some of our work, if you’re doing a client testimonial, you can sit them off on a 45 degree angle. One top tip is to make sure you see both ears in shot and get them to talk off-screen, rather than to camera. This method really helps if you’re interviewing someone who’s a bit nervous talking directly to camera. We don’t get any feedback from an inanimate object, often when people practice, they talk in the mirror, which doesn’t help as you’re giving yourself the feedback that you would on a normal person. So if you’re not comfortable talking directly to an inanimate object number one, practice. But number two, to get around it, just set your camera up and turn yourself 45 degrees so you can speak off camera and you can still have a conversational type of video without the glaring, “oh my god I’m speaking into a camera.”
Composition is just about kind of what is made up in the frame. So, if you’re talking about houses, for example, maybe you want to be by a house. If you’re talking about a specific thing or product, maybe you want that in shot. Have an understanding of what looks good around you and what’s relevant to the topic you’re talking about.
And there we have it, just some of the initial things you need to consider when creating your own videos. Not sure how you can use the videos you create to actively sell? Download our free e-book which takes you through the best types of video to use for different goals and the different video sales strategies available and how to use them.