Video is the driving force behind modern day social media, as download speeds and technology have skyrocketed so too have audience’s tastes and online habits. Facebook, Twitter, Instagram, Snapchat, WhatsApp, Reddit (and obviously YouTube) are dominated by video these days and it’s about time marketers and brands sought better engagement and included more social video in their online strategies.
Stopping the scroll is the aim of the game when it comes to social, being disruptive and halting audience’s endless thumbing through posts and social streams. Once you’ve stopped those thumbs and caught some eyeballs you’re in great stead to drive some traffic to your website, generate some leads or increase your sales or signups.
Life Media want to help you plan, shoot and promote your 10-15 second snapshots and garner some truly targeted social interactions. If you want to improve your social sharing strategy get in touch with us today.