Hydraflow Hydraulics

Who are Hydraflow Hydraulics?

Hydraflow Hydraulics operate out of 3 sites around the UK and their products are sold and received globally. From large industrial scale machinery through to lighter (talking 100kgs instead of Tonnes) machinery, Hydraflow have the ability and capacity to provide it all.

What did they want?

They we looking for a fresh, corporate style film to showcase their abilities and services. This is a film that will be shown to prospective buyers and contractors. It needed to look great but deliver key information about Hydraflow as a business and as a brand. From a business perspective they can manufacture and repair extremely large scale hydraulics which is great. From a brand perspective, thanks to their combined 150 years worth of experience, they work to the highest standards of quality.

How did you do it?

We chose to move away from an interview driven film and felt that simple text would deliver the intended message without adding to much information and overwhelming the audience. This also means whether you’re an engineer in boots or management in suits, you’ll be able to relate and connect with the film. By placing an engineer right in the middle of the film, we would run the risk of narrowing our target audience.

We used the DJI Ronin to film some of the shots you see in the film. It’s a great piece of kit that allows us to add in smooth movement. For a film like this, it worked really well. Our favourite shot is still the welding shot which Will had to film with a mask over his face and thus blind to what he was filming!

Let us know your thoughts on the video.