5 Steps To Creating Effective Video Marketing

5 Steps To Creating Effective Video Marketing

How Do I Create Effective Video Marketing?

Purpose. Ethos. Essentials. Message. Audience.

I was asked to deliver a short talk on how you can create better video marketing tools. Here I look at 5 very simple points that we should all be thinking about when creating video content. By using this 5 step PEEMA method, you can ensure you create video marketing that truly resonates with your audience and reflects your brand.

The problem most businesses face is that they create the video and put all the thought into the aesthetics. Your film does have to look great and working with a high-quality video production company is a great start.

But here’s the thing. Are you putting thought into your video from a marketing perspective?

This is where most businesses fall down. By following this simple 5 step process you can really narrow down the content of your film and even what types of video will work for you. Don’t forget, video can be consumed in a plethora of ways.

What type of video do your audience consume and how will you deliver it to them?

If you’re ready to create a professional video, take a look at our blog which details things you should consider when choosing a video production company. If you’re more thinking about doing it yourself, why not take a look at our Facebook Liveblog? It details some super common mistakes and how to avoid them!

If you want to know more about how to really define your audience, Noisy Little Monkey have a great personal guide which can be found here. 

If you have any questions or want to brainstorm any ideas then shoot us a quick email to sunjay@lifemediauk.com and we’ll get right back to you! Want to understand the best types of video to use for different goals and how you can use our top video sales strategies? Download our free e-book!