1
Oct
how much should I pay to film my event

How much should I pay for someone to film my event?

How much should I pay for someone to film my event? Filming your event is a no-brainer, it helps showcase what you do, and helps to increase ticket sales for future events; but how much should you be paying someone to film it? Below we’ll break this down for you, looking for general prices for video production? Head right this way.  Price …

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26
Aug
5 Steps To Creating Effective Video Marketing

5 Steps To Creating Effective Video Marketing

How Do I Create Effective Video Marketing? Purpose. Ethos. Essentials. Message. Audience. I was asked to deliver a short talk on how you can create better video marketing tools. Here I look at 5 very simple points that we should all be thinking about when creating video content. By using this 5 step PEEMA method, you can ensure you create …

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20
Aug
How to Make An Awesome Testimonial Video

How to Make An Awesome Testimonial Video

Creating a testimonial video that is actually effective Testimonial videos are an increasingly popular form of video marketing, (we’ve previously covered the benefits of testimonial videos here). In fact, a majority of marketers stated that a testimonial video was the most effective video marketing tool they had.  It’s a great way to engage prospects and ”sell without selling”,  but here’s …

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13
Aug
Building Trust Using Video from Life Media UK

Building Trust Using Video

Building Trust Using Video Trust, is a huge influencer when we spend money. Use a promo video to involve your customer. Why? Because that will help build up trust and according to Havas Media, only 22% of brands are trusted. You refer a trusted painter and decorator to a friend, your friend tells you about this nice restaurant, your mum needs a …

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2
Jul
top diy tips for creating vide ono you rphone

Top DIY Tips for Creating Video on Your Phone

Top DIY Tips for Creating Video on Your Phone First up, before we touch on anything else, our favourite app for creating video on your phone is called Adobe Clip; we’ve tested out quite a few and this one has proven to be an all-rounder and a really simple app to use. In it you can colour the video and make …

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25
Jun
Branding VS Sales - LMUK

Branding VS Sales

Branding VS Sales So when you’re creating your videos, you need to be aware that it all boils, for us, to two things, branding versus sales, sales versus branding. Now, if your focus is on raising brand awareness and on showing people the values of your company, you’re going to want to be doing your video blogs. People don’t tend …

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18
Jun
how to deal with stage fright

How to Deal With Stage Fright

How to Deal With Stage Fright We once did some work for a University and had to interview a professor. He was an expert in his field of work. Every day it’s his job to lecture people. But when we got in front the camera, he just had a mind blank. He just didn’t know what he was talking about. …

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11
Jun
Frequency of video posting

How often should you be posting videos?

How often should you be posting videos? We know that different demographics are going to have different behaviours. You can perhaps make a generalisation and say younger generations are so used to video content being out there. You could do a video every day and people aren’t going to get bored. But maybe that’s not always true? Instead of thinking about …

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21
May

Scripts vs Off the Cuff

So scripts versus off the cuff. I don’t really think you should ever do anything off the cuff, but I also don’t think you should use scripts either. The reason for that is unless you’re a professional actor, scripting something and then performing it is really hard. It’s really, really hard. Equally doing it straight off the cuff means you’ll miss …

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15
May

A Guide to Using Video As A Sales Tool

A Guide to Using Video As A Sales Tool Grab your free guide! Here’s a link to a landing page where you can download your free guide to using video as a sales tool. It contains information on how to use video within your sales strategies in order to achieve more sales. Remember Customers = Leads x Conversions. Find out …

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